La Rentrée and the Job of Stimulating the Mind
La rentrée isn’t just about kids going back to school — it’s a cultural reset. New books, new routines, a chance to sharpen our thinking.
The Art of Crafting a Compelling Discussion Guide: Avoiding Overcrowding and Focus on Impact
How do you write a compelling discussion guide? In this post, I’ll share some tips gleaned from years of experience.
UX360 and GAI
In this post, I talk about the UX360 conference in Berlin which took place in May 2025. The main theme was Gen AI in the insights space.
The AI-Driven Insights Dilemma: Balancing Automation and Expertise
What is the role of AI in the insights field? Is it a tool or a shortcut?
To share or not to share?
Researchers and practitioners often debate whether sharing personal details during qualitative interviews can improve the research process.