To share or not to share?

Sharing personal information in qualitative interviews

Researchers and practitioners often debate whether sharing personal details during qualitative interviews can improve the research process. Most agree that it’s best to avoid it, as maintaining professional boundaries is crucial.

I have a different perspective to share. While most qualitative studies are essentially one-way conversations, I believe it’s important to create a space where both parties can understand and empathize with each other.

Occasionally sharing something personal can:

• Build trust between researcher and participant

• Foster deeper insights into the participant's thoughts, feelings, and experiences

• Create moments of connection that strengthen rapport.

During a recent interview, a participants shared that her mom passed away from Alzheimer’s. It wasn’t completely irrelevant to the topic; the financial stress of that experience influenced her buying habits. My mom also passed away from the disease in 2019, and I said so. It was a really tough moment for both of us because these memories were painful to recall. But I felt as though the conversation operated on a different level since sharing that experience.

I don’t share personal details with every participant or in every interview. But as researchers, it's essential to consider the unique dynamics at play and be open to adapting our approaches accordingly. Sharing a little bit of ourselves has the potential to make the interview more conversational and ultimately more insightful.

What are your thoughts on sharing personal information during qualitative interviews? Do you think there's value in exploring this gray area?

Let's continue the conversation!