Know exactly what job your product is hired to do.
A practitioner-grade JTBD research kit. Built from the methodology I use with real clients — packaged for independent use.
Most product decisions are made at a distance from the customer.
Not because teams don't care. Because they're moving fast, relying on assumptions, or mistaking feature requests for insight. They build things customers asked for and wonder why adoption is flat. They run surveys and get answers that confirm what they already believed.
Jobs-to-be-Done exists to fix this. When you understand the job your product is hired to do — really understand it, from the customer's mouth, in their language — everything changes. You know what to build. You know what to cut. You know why someone chose you over every other option available to them, including doing nothing.
The methodology, not a simplified version of it.
"The templates in this kit are the ones I use in real engagements — not a simplified version, not a theoretical overview."
I spent years in product research — including on staff at The New York Times, where The Times has remained a client through Sharpen Consulting ever since. The templates in this kit are the ones I use in real engagements.
If you want to understand JTBD intellectually, there are books for that. If you want to run it, this is the kit.
Four phases. One validated job statement.
Phase 1 - Scoping
Before you recruit a single participant, you define the research question, establish who qualifies for a switch interview, and document what you currently believe. The framing conversation alone is usually worth the price of the kit.
Phase 2 - Interview
You run switch interviews — conversations that reconstruct the moment someone decided to hire your product. What was pushing them away from their old solution. What was pulling them toward yours. What nearly stopped them.
Phase 3 - Synthesis
You map the forces, cluster the patterns, and write a job statement — a single, solution-agnostic sentence that defines what job your product is hired to do. This is the hard part. The kit makes it doable.
Phase 4 - Output
You build a job map, score your outcomes by opportunity, validate your statement, and translate everything into a roadmap conversation with clear recommendations to build, improve, reconsider, and defer.
Start where it makes sense.
Hired: Lite — $49
Phases 1 and 2. Everything you need to scope, recruit, and run rigorous switch interviews. 8 templates. Upgrade anytime.
Hired: Practitioner Kit — $129
All four phases, 16 templates. From first interview to validated job statement and roadmap implications. The complete methodology.
Working session — $250
Practitioner Kit buyers can book a 60-minute session directly with me. For when you've run the interviews and want a second pair of eyes on the synthesis.